Followers of the eagerly anticipated Audi A1 compact hatchback are now free to explore miniaturised 3D ‘virtual’ versions of the car in near ‘photo real’ quality in Audi Centres across the country, and even at home, long before the first full size cars hit showrooms.
Bringing to life the next best thing to the ‘physical’ A1, the first examples of which will reach the UK in the autumn, the innovative ‘Augmented Reality’ web-based recognition technology enables customers to interact with a 3D ‘photo-real’ version of the car. Users simply hold up a special ‘MagicSymbol’ printed in the A1 brochure or downloadable from the internet, and the technology recognises this and merges an A1 model into real footage in real-time. The technology has been developed by interactive 3D content specialist Inition, and is delivered via touch screen installations positioned in every Audi Centre.
Read the full article on the Audi A1 Net Forum
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